Roots & Wings
Businesses don’t grow. People do.
Roots & Wings is a six-week intensive for established female founders who are ready to strengthen the business they’ve built and create their next stage of growth. Working on you and the business together, we’ll get clear on what you want next, strengthen the commercial foundations beneath it and identify the opportunities and actions that will move you forward, followed by a 90-day implementation runway to help you put those decisions into practice.
Your next stage of growth starts with you
Most business programmes focus almost entirely on the business.
Your marketing.
Your sales.
Your strategy.
Your numbers.
And yes – we’ll work on all of those things.
But after years of working with founders and businesses at every stage of growth, I’ve learned something:
Businesses don’t grow. People do.
Your business reflects the decisions you make.
The opportunities you pursue.
The prices you’re prepared to charge.
The conversations you’re willing to have.
The things you say yes to and the things you finally say no to.
And sometimes, the things you’ve simply outgrown.
That’s why Roots & Wings works on both.
You. And your business.
Because sustainable growth needs both.
First, we strengthen the ROOTS
Before we start chasing more, we look at what you’re building from.
Where is your business really today?
What’s working?
What’s making money?
What isn’t?
Who are your best customers?
Is your positioning strong enough?
Are you charging what you’re worth?
Does your business model support where you actually want to go?
And perhaps most importantly:
Are you still building the business you want?
This is where we get underneath the noise of running a business and strengthen the foundations that will support your next stage of growth.
Your commercial model.
Your numbers.
Your positioning.
Your customers.
Your value.
Your priorities.
And you.
Because stronger growth starts with stronger roots.
Then, we build the WINGS
Once we know what we’re building from, we turn our attention to where you’re going.
This is where thinking becomes movement.
We’ll look at the opportunities that could take your business forward and the commercial actions required to make them happen.
That could mean:
Increasing revenue.
Building a stronger sales pipeline.
Targeting bigger clients.
Creating partnerships.
Raising your visibility.
Changing your pricing.
Developing new revenue streams.
Stepping into different markets.
Building a team.
Or finally pursuing an opportunity you’ve been circling for far too long.
Your version of growth won’t necessarily look like anyone else’s.
That’s the point.
We’re not trying to build somebody else’s version of success.
We’re building yours.
Six weeks to create the shift
ROOTS & WINGS begins with six weeks of focused work together.
This isn’t six weeks of sitting through presentations and collecting another folder full of things you intend to do one day.
Every week we move between thinking, deciding and doing.
WEEK 1 - Where are you now?
We take an honest look at you and the business today.
What’s working, what’s not, what’s changed and what you’ve outgrown.
You’ll establish your starting point and identify the areas that could make the biggest difference to your next stage of growth.
WEEK 2 - What are you really building?
We step away from what you’ve always done and look at what you actually want next.
The business.
The money.
The role you want within it.
The customers you want to work with.
And the life the business needs to support.
You’ll define what growth means for you.
WEEK 3 - Strengthen the roots
Now we look commercially at what needs to become stronger.
Your business model.
Revenue.
Profitability.
Pricing.
Customers.
Positioning.
Capacity.
We identify the foundations that need strengthening before you ask the business to grow.
WEEK 4 - Find the opportunity
Where could the next stage of growth actually come from?
New customers?
Larger contracts?
Partnerships?
A different offer?
Greater visibility?
A new market?
We’ll identify and prioritise the opportunities with the greatest potential rather than trying to do everything at once.
WEEK 5 - Make the move
This is where we turn opportunity into action.
The conversations you need to start.
The people you need to meet.
The proposals you need to make.
The things you need to launch.
The prices you need to change.
The decisions you’ve been putting off.
We move.
WEEK 6 - Build your runway
The six weeks aren’t the finish line.
They’re the beginning.
You’ll leave with a clear commercial direction and a focused 90-day growth plan built around the actions that will move your business forward.
And then we put it into practice.
The six weeks aren’t the finish line. They’re the beginning.
Because knowing isn’t the same as doing
How many courses, webinars, books and podcasts have you already consumed?
Exactly.
Most founders don’t need more information.
They need the space to think.
The right questions.
Commercial challenge.
Accountability.
A room where they can say what is really happening.
And support turning decisions into action.
That’s why ROOTS & WINGS doesn’t end after six weeks.
Your 90-day implementation runway
After our six weeks together, you’ll move into a 90-day period focused on implementation.
Because I don’t want you leaving inspired.
I want you leaving changed and doing something with it.
We’ll keep coming back to the decisions you’ve made, the actions you’ve committed to and the growth you’re creating.
Who is ROOTS & WINGS for?
This is probably for you if:
You’ve already built a business and proved that people will pay for what you do.
You’re ambitious for what comes next, even if you’re not completely sure what that looks like yet.
You know the business has more potential than you’re currently unlocking.
You’ve reached the point where working harder isn’t the answer.
You’re prepared to look honestly at both the business and yourself.
You’re willing to make decisions.
You’re willing to take action.
And you’re ready to stop circling the next stage of growth and start building it.
What will you leave with?
By the end of ROOTS & WINGS, you’ll have:
- A clearer understanding of where your business is today.
- A definition of what growth and success actually mean for you.
- Stronger commercial foundations.
- Clarity around your best growth opportunities.
- A sharper proposition and commercial focus where needed.
- A clear set of priorities.
- The confidence to make some of the decisions you’ve been avoiding.
- A practical 90-day growth plan.
- And a group of women who have been alongside you while you’ve built it.
But perhaps most importantly:
You’ll know what you’re building next and you’ll have started building it.
About Helen
I’m Helen Roberts.
I’ve spent my career working with businesses, founders and leadership teams to help them grow.
I’ve worked across businesses of different sizes, sectors and stages — from founders building their first serious growth strategy through to established organisations navigating significant change.
And over the years I’ve become increasingly convinced of one thing:
The biggest constraint on the growth of a business isn’t always the strategy.
Sometimes it’s what the person leading it believes is possible.
The conversations they’re avoiding.
The decisions they haven’t made.
The opportunities they haven’t pursued.
Or simply that the business has evolved — and they haven’t stopped long enough to decide what they want from it now.
That’s why I created ROOTS & WINGS.
Not another business course.
A place to work seriously on your business, your growth and the person you’re becoming as you build it.
The biggest constraint on the growth of a business isn’t always the strategy.
What’s included.
Roots & Wings combines focused group work with practical implementation and continued support as you put your plans into action.
6 × 2-hour live group sessions
A small, carefully selected group
Direct guidance and challenge from Helen
Implementation between sessions ✓
Your 90-Day Growth Plan
3 × follow-up sessions
Ready for what comes next.
If Roots & Wings feels like the right next step for you and your business, apply for the next cohort.
Tell me a little about where you are now, what you’re building next and where you believe the greatest opportunity lies.
Apply for the Roots & Wings next cohort here
Businesses don’t grow. People do.
Strengthen your roots. Build your wings.
ROOTS
Strengthen what you’re building from.
WINGS
Open up what’s possible.
FLIGHT
Put your decisions into action.
NEW ROOTS
Build from a stronger place.
Businesses don’t grow. People do.
Strengthen your roots. Build your wings.
Ready for
What Comes Next?
If Roots & Wings feels like the right next step for you and your business, apply for the next cohort.
Tell me a little about where you are now, what you’re building next and where you believe the greatest opportunity lies.